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USU and PT Pegadaian Explore Research Collaboration on Business Area Development Potential

Published At

25 June 2025

Published By

Fenny Julistine Tarigan

Universitas Sumatera Utara (USU) and PT Pegadaian Regional Office I Medan held a meeting to discuss potential joint research collaboration. The meeting, held on Monday, June 23, 2025, at the Equity Meeting Room, 3rd Floor, USU Rectorate Building, was chaired by Prof. Dr. Arida Susilowati, S.Hut., M.Si., Manager of the Directorate of Internationalization and Global Partnerships, and attended by representatives from USU's Faculty of Economics and Business (FEB), the Directorate of Student Achievement and Alumni Affairs (Ditmawa), and the PT Pegadaian team.

 

The discussion focused on a joint research plan for developing Pegadaian's North Sumatra and Aceh business areas. Representing PT Pegadaian, Andy Fauzi, Head of Business Support Department, and Shastri Yulani, Head of Corporate Social and Environmental Responsibility (TJSL), stated that the company seeks to collaborate with USU in exploring customer characteristics—over 1.1 million people in the region—particularly focusing on the investment behavior of younger generations like Gen Z.

 

 

"We want to partner with USU to conduct in-depth research on Gen Z's investment characteristics," said Andy Fauzi, highlighting the importance of USU's input on appropriate research methods to ensure accurate data for Pegadaian's future business strategies.

 

 

USU welcomed the proposal, with Prof. Arida confirming the university's readiness to provide full support in designing and implementing the research. PT Pegadaian will await a research proposal from FEB USU as the first step. The project is planned to run for 3–4 months and is targeted for completion in November 2025. To formalize the collaboration, both parties will prepare and sign a Memorandum of Understanding (MoU) before proceeding to the technical stages.

 

 

Additionally, PT Pegadaian offered scholarships for USU students. Agung Pratama, representing Ditmawa, explained that the scholarship selection system depends on the agreement with partners and may be based on academic achievement, financial need, or students' talents and interests.

 

 

Through this partnership, USU and PT Pegadaian aim to create a productive synergy for business area development and community empowerment in North Sumatra and Aceh through applied and sustainable research-based approaches
 

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